Our vision:

We seek to be the owners of the first brand in the Arab region and its regional and international surroundings and participating in the development of our societies and access to global prospects.

Our message:

We offer consumer goods and services for our agents in the Arab Gulf countries and its regional surroundings in nearest places to them, by quality and the right price, using the latest transport, supply and storage technologies, to live a unique shopping experience, and take care of the development and expansion in our activities to serve our communities and we develop our human resources to ensure the highest levels of service.

Our goals:

• Provide and produce the largest possible number of consumer goods and trading.
• Achieve the highest level of quality of what we have dealt and production of goods and services.
• Ensure the lowest price of all what we offer in the areas of commercial and industrial activity.
• Access of our services and products to a larger number of customers.
• Providing the best pre and after-sales international level services.
• Use the latest technical means in the field of view and the production and circulation of goods.
• Expanding commercial and industrial activities to maximize investment returns.
• Developing our human resources capabilities and continuous training to achieve higher efficiency in operation.
• Contribute to the development of national economies and employ manpower available.
• Activating our role in the field of social responsibility.
• Gain the trust of customers and gain their satisfaction at all times.